In the preparations to go back home to take a short break (this Friday!), the image of the airline magazine that will be in front of my seat came to my mind. In my thought I could feel the high quality of the paper used, the images used in it, among other high-quality characteristics. I also saw myself, however, flipping through all the pages in just a couple of minutes and putting it back into the pocket in front of my seat.
For a while I've wondered: how can airline magazines seem to be of such high quality and still be so boring? I realized I was not the only one who felt this way when I once told my sister: "that's probably more boring than
American Way", and she fully agreed with such statement (and laughed like crazy as well).
My theory is that the editors realize that most passengers will eventually pick up the magazine and flip through its pages. In the absence of interesting contents people will pay more attention to the advertisements in the magazine, and so an equilibrium with lots of advertisements and few quality contents is reached.
Those advertisements are mostly targeted to the business traveler however. I don't fit in the category of
business traveler (instead
trouble is my business when flying: e.g., getting lost on the way to the airport, my bags rarely ever arriving with me, going to the wrong airport, and also the sad experience of missing a flight because all the parking garages at DCA were full)
(1), and so I end up not paying attention to neither the contents nor the advertisements in the magazine.
Anyone else find airline magazines boring? If so, do you think this is a consistent theory to explain why there are few incentives to provide high quality contents in an airline magazine?
(1) I can't wait to see what new experience will be awaiting for me this Friday on my way to Reagan Airport (or is it Dulles?)This post was written on May 9, 2006 at 2:51pm but will be made public as soon as the blog gets declassified from the spam category.